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Privacy notice for services in the environment of partners and customers

MIMO LIVE SALES, being the Controller in the treatment of certain personal data, is concerned with the privacy, transparency and security of the personal data of the users of the MIMO LIVE SALES Platform operated by its Partners.

In respect of the protection of personal data of its Users of the Platform operated by its Partners and Customers; MIMO LIVE SALES establishes this Privacy Notice in order to inform and ensure transparency to Users about what information is collected during the use of the Platform and how it is used, stored and deleted.

This Privacy Notice applies to the processing of personal data of Users of the Platform operated by the Partner, whether they are Shoppers or Visitors, in accordance with the Terms and Conditions for Services in the Partners' Environment.

The Privacy Notice must always be interpreted in conjunction with the Platform's Terms and Conditions of Use.


This Privacy Notice is exclusively applicable to the use of the version of the Platform hosted in the environment of Partners and Customers of MIMO LIVE SALES (outside the environment live.mimo.com.br, mimo.com.br or the applications for smartphones of MIMO LIVE SALES). We recommend reading the policies and notices of the responsible partner, who will act as an independent controller of MIMO LIVE SALES, for more information about the treatment of your data in the partner's environment, such as payment data.

Collected data

MIMO LIVE SALES does not capture any sensitive data from users of our whitelabel live commerce platform. Mimo logs IPs anonymously at the time of the live (the IP is uncharacterized information that is part of the infrastructure and is metadata; we do not store or otherwise process, and it is not possible to identify the user (name and email) through these IPs). IPs are deleted at the end of all lives .

MIMO LIVE SALES captures personal information provided by the User. MIMO LIVE SALES collects and uses the personal data provided by Users during the use of the Platform operated by the Partner and Customers, in particular name, email, chat. And name, email and phone at WhatsApp checkout.

Also, MIMO LIVE SALES may collect additional information, provided by the User, when the User communicates with the MIMO LIVE SALES Customer Service (SAC) directly.


MIMO LIVE SALES guarantees the User that only the User's identification information will be stored in the Platform's database. The IP address collected by MIMO LIVE SALES will be deleted after each live.


Personal data are processed in accordance with legal bases and may vary according to the purpose. MIMO LIVE SALES processes the personal data of its users essentially to fulfill its contractual relationship with the User, in particular to make the Partner's Lives available and to provide the chat tool or; also, to identify Users responsible for violating the Terms and Conditions of Use of MIMO LIVE SALES and identification and prevention of fraud.

The data collected will also be, based on the legitimate interest of MIMO LIVE SALES, used to provide a better experience to Users.

In general, and based on the legitimate interest of MIMO LIVE SALES, personal data are collected to improve Users' experience on the Platform and enable the provision of services, for administrative and business purposes and; also, for the fulfillment of any legal and regulatory obligations that may be required of MIMO LIVE SALES.


The personal data collected may be shared to the extent necessary for the effective provision of the services.

Personal data may be shared (i) with external partners who provide services and perform functions under the direction and on behalf of MIMO LIVE SALES to, for example, confirm the User's identity and send marketing services; (ii) to protect the interests of MIMO LIVE SALES in any type of conflict or the interests of Users in the event of conflicts arising from transactions carried out through the Platform; (iii) upon court decision or request from a competent authority; (iv) with the Central Bank of Brazil, the Financial Activities Control Council – COAF and other competent authorities, for the purpose of preventing money laundering and other illicit acts; (v) to comply with legal and regulatory obligations.

Furthermore, we clarify that the information may also be shared with companies that provide the technological and operational infrastructure necessary for the activities of MIMO LIVE SALES, such as payment intermediaries and information storage service providers.

Furthermore, personal data may be shared by MIMO LIVE SALES in the event of corporate transactions, including, but not limited to, mergers, acquisitions and incorporations.


Marketing services are free communications, which will only be sent with the express authorization of the User, at the time of registration. This service includes emails, notifications and SMS, with offers related to the User's profile and purchases made. It is worth mentioning that at any time this authorization may be revoked by the User in his/her account registered on the Platform.

International data transfer

Certain services offered by MIMO LIVE SALES may require the transfer of User data to other countries.

In these cases, the data is processed in accordance with the LGPD (General Data Protection Law) and other personal data protection legislation in force. MIMO LIVE SALES adopts all security measures in accordance with this Privacy Notice and the Cookies Notice and adopts standard clauses in contracts with suppliers and service providers, which have a level of security compatible and required by MIMO LIVE SALES.

MIMO LIVE SALES takes steps to ensure that any information collected is handled securely, in accordance with data protection standards and in accordance with this Privacy Notice.

Storage period

User data will be stored for the period in which they remain registered on the Platform and, after cancellation of registration for a period of 30 (thirty) days.

If the User does not request access to personal data within a period of 30 (thirty) days after canceling the registration, access will be lost, as the data will be completely deleted from the Platform.

Any information that by its nature cannot be deleted within 30 (thirty) days will be stored in accordance with the statute of limitations of Brazilian law.

Data holder's rights

The User is the holder of their data and, therefore, will have the right provided for in the General Data Protection Law to obtain information regarding the processing of their data, at any time, by means of a formal request sent to the data protection officer.

All requests will be analyzed in accordance with current legislation and, for legal reasons, some requests may not be met. In any case, the holder will be informed of the reason that led to the impossibility of fulfilling the request.
MIMO LIVE SALES will have up to 15 (fifteen) working days to respond to requests from the moment of request to respond to requests from holders.

Data holders, according to the text of the GDPL, can exercise their rights through:
(a) confirmation of the existence of treatment;
(b) data access;
(c) correction of incomplete, inaccurate or outdated data;
(d) anonymization, blocking or elimination of unnecessary, excessive or treated data in violation of the provisions of this Law;
(e) data portability to another service or product provider, upon express request, in accordance with the regulation of the national authority, observing commercial and industrial secrets;
(f) deletion of personal data processed with the consent of the holder;
(g) information from public and private entities with which the controller made shared use of data;
(h) information about the possibility of not providing consent and about the consequences of denial;
(i) revocation of consent;

The User may exercise the rights set forth above by sending a written notice in the service channel made available exclusively for this purpose on the Mimo Lives Platform or via email to the Person in Charge:
Name: Leonardo Ramos Barrionuevo
E-mail: relacionamento@mimo.com.br

In addition to the means informed above, and in relation to the closure of the account specifically, the User may do so directly in the “My Account” control panel. And in the impossibility of deletion by the control panel, the User may also request the deletion through the e-mail infraestrutura@mimo.com.br. The request for data deletion will be answered within 72 (seventy-two) hours of receipt of the e-mail.

General provisions

The User will also be responsible for the protection of his/her personal data insofar as he/she cannot assign, transfer and/or lend registered login and password to any third party. We recommend that the user uses a unique password to register on the Platform, which is not shared with other services. The User understands that his registered password is personal and non-transferable, and he is solely responsible for maintaining the confidentiality of the registered password. The User understands that the disclosure of his password to any third party may result in such third parties having access to the User's personal data.

Except for what may be complemented by Mimo Lives standards, guidelines and policies, such as, for example, the Cookie Notice, which is part of this Privacy Notice; this Privacy Notice constitutes the entire agreement between Mimo Lives and the User or Visitor with respect to the subject matter hereof.

The nullity or ineffectiveness of any of the provisions of this Privacy Notice will not affect the validity and effectiveness of the other Clauses, which will be fully complied with, forcing the parties to use their best efforts in order to validly achieve the same effects of the provision that has been canceled or has become ineffective.

All notices, communications and notifications will be made electronically and sent by Mimo Lives via email, by notification via the Mimo Lives Website or via messaging services.

This Privacy Notice will be governed, interpreted and executed in accordance with Brazilian legislation, in particular the General Law for the Protection of Personal Data No. 13.709/2018 (LGPD); the jurisdiction of the Judicial District of São Paulo, State of São Paulo, being the only competent court to resolve doubts or controversies arising from this Notice, the Parties waiving any other, however privileged it may be.

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